About me

Hello! I’m a freelance writer and creative communications specialist; a storyteller with an eye on the bigger picture. I can help you to tell your story, whether you’re an individual, an organisation, a university, charity or research centre.

Working creatively

Creativity permeates every aspect of my work, from graphics to text, from audio to video. I like to incorporate playfulness and imagination and to explore creative ways of storytelling, always looking for the thread of commonality. I produce and host literary events, facilitate workshops and regularly perform my poetry and creative nonfiction too. I’ve got a Masters in Creative Writing and a Diploma in Literature and Creative Writing.

“Communicating is a joint endeavour”

Building a strong working relationship created through conversation and active listening will help us to work together for the best outcome. I’ll listen to you and your story; I want to hear what you want to say and help you to find the most effective way to say it. I’ve written copy from the scientific to the sublime, so I’ll help you to communicate with your existing and target audiences, whoever and wherever they are. I can:

create, deliver and evaluate effective communications strategies
develop brands and channels
turn complex ideas into accessible reads
write SEO optimised blogs, social copy, press releases and case studies
build strong client relationships
project manage and problem solve

Specialist communications

I’m an experienced communications specialist, creating and overseeing strategies and delivering complex communications at a national, regional and local level, for corporates, creatives, and non-profits. I’ve led and delivered Communications for the National Institute for Health and Care Research (NIHR) Exeter Biomedical Research Centre, the NHS, the University of Plymouth and the University of Exeter and have had creative work, press releases, blogs and articles published in local, regional and national outlets. More than anything I love to hear and tell stories. I’m especially interested in working with independent businesses, charities, not-for-profit organisations and local producers.

Curious?

Want to know more? Get in touch to arrange a coffee or phone call, I’d love to chat and get to know you and what help you’re looking for.

Arrange a free 15 minute chat – on the phone or online

Find a time here

What are they saying about my work?

“Ysella’s positivity, drive and inclusive attitude has moved attention away from standard academic dissemination, resulting in our work being celebrated and promoted in consistently imaginative ways.” – David Walker, NIHR PenARC

“In addition to being a professional, welcoming and lively host and a passionate, committed poet, she is that rare thing: a creative but meticulous organiser.” –Jacqueline Saphra, Poet and Teacher

“You couldn’t have captured the concept more perfectly and I’m so excited to share your work with the team. No words could have expressed our appreciation better than this. You’re a star!” – Jo Shuttleworth, University of Exeter

“Ysella is an artist who makes amazing things happen. Not only a beautiful writer and performer who’ll dig at your skin and provoke your bones, but a platformer of poets, a scouter of talents, a warm, fizzy & funny host, a supporter, collaborator and champion of all things wonderful.”
-Chris White, Poet, Writer, Teacher, Producer